<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.margusveisveer.eu/blogs/tag/frankenthaler/feed" rel="self" type="application/rss+xml"/><title>MARGUS VEISVEER - Blog #Frankenthaler</title><description>MARGUS VEISVEER - Blog #Frankenthaler</description><link>https://www.margusveisveer.eu/blogs/tag/frankenthaler</link><lastBuildDate>Mon, 21 Sep 2026 10:51:27 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[From Applying Paint to Directing Pigment]]></title><link>https://www.margusveisveer.eu/blogs/post/from-applying-paint-to-directing-pigment</link><description><![CDATA[It allows the medium to be investigated not only as something that carries color, but as a physical material whose movement, distribution and structure can be deliberately shaped.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_FyZ9xwuITEyQwu3vsZhp-w" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_fUNyUXAIS5iSVOYtAaVObA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_CFsAfChgRD6FrIImkDo8Zw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_q7Gmyd6PR6mt1CcaHutNEA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>These developments are important</span><br/></h2></div>
<div data-element-id="elm_kZjq99EATyOtAKnO-w8ZYg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><span style="font-size:20px;">The history of modern painting can also be understood as a gradual transformation in the relationship between the artist, paint and the surface. What changes is not only the appearance of the painting, but the way in which the medium is allowed to act.</span></div></div>
</div><div data-element-id="elm_YHjrJDEbFsIn9ieg2k9NXA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div style="text-align:left;">With<strong> Jackson Pollock</strong>, paint was no longer simply applied to the canvas with a brush. It could be dripped, poured and splashed, while the movement of the artist's body became part of the painting process. The trajectory of the paint emerged from the interaction between gesture, gravity, distance and chance. Pollock fundamentally expanded the possibilities of how paint could reach the surface.</div><div></div><p style="text-align:left;"><br/></p><div style="text-align:left;"><strong>Helen Frankenthaler </strong>moved the process further away from conventional application. In her soak-stain method, highly diluted paint was allowed to flow into and become absorbed by the unprimed canvas. The surface was no longer merely a support onto which paint was placed; it became an active participant in the formation of the image. The behavior of the liquid medium and its relationship with the fabric became central to the work.</div><div></div><p style="text-align:left;"></p><div><br/></div><p></p><div style="text-align:left;"><strong>Morris Louis</strong> developed another form of this shift. His poured and stained paintings allowed highly fluid paint to move across and through the canvas, with gravity and the physical properties of the medium playing a decisive role. Rather than constructing an image through conventional brushwork, Louis created conditions in which the paint itself could establish the structure of the painting.</div><div></div><p style="text-align:left;"></p><div><br/></div><div></div><p></p><div style="text-align:left;"><strong>Gerhard Richter</strong> introduced yet another decisive change through his use of the squeegee. Instead of building the image primarily through individual brushstrokes, he could drag, displace, mix and partially remove entire layers of paint across the surface. The squeegee became a means of transforming the behavior of the paint after it had been placed on the canvas. Control and chance could operate simultaneously: the artist initiated and directed the process, while the exact result remained partly unpredictable.</div>
</div></div><div data-element-id="elm_eesqk6PtgRPh0eC5uvZlhw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p><strong>These developments are important because each of them moved painting further away from the simple model of applying paint to a surface. The artist increasingly worked with the physical behavior of the medium itself.</strong><br/></p></div>
</div><div data-element-id="elm_opMuCIMhrOTWynQ9WQD3OA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Directing Pigment proposes a further shift</span><br/></h2></div>
<div data-element-id="elm_xJk50CcdyUqNkoFl7eT7Bw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><div style="text-align:left;">The essential distinction is not the invention of a particular tool. <strong>A tool is only a means.</strong> It may be a brush, a blade, an elastic instrument, a specially constructed object, or something that was never intended as an artistic tool at all. <strong>What matters is not what the artist uses to move the pigment, but how the pigment is affected and how its movement is consciously directed.</strong></div></div>
</div></div><div data-element-id="elm_mb4GGN-QSbzeLNQVmywW6w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div style="text-align:left;">In this approach, pigment is not merely applied, poured, stained or displaced. <strong>Its movement becomes the subject of active control.</strong></div>
</div></div><div data-element-id="elm_SIkSlZ8RHwKfYxg7QEt2tg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;"></p><div style="text-align:left;">The artist can influence the direction, pressure, speed, accumulation, dispersion and interaction of pigment through a sequence of deliberate movements. The process may contain unpredictability, but unpredictability is no longer simply something that happens to the painting. It becomes something the artist works with through continuous physical intervention.</div><br/><div></div><p></p><div style="text-align:left;">This also means that <strong>Directing Pigment</strong> is not a fixed visual style. Two artists using the same principle could arrive at completely different results, because each could develop an individual way of directing pigment. The tool therefore becomes secondary to the method, and the method becomes capable of generating different artistic languages.</div>
</div></div><div data-element-id="elm_MF46-kb98Ka4RNdyAVmbpQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div style="text-align:left;">This distinction is particularly significant in oil painting. Oil paint has traditionally been understood primarily through its application: brushwork, layering, glazing, impasto, scraping and other established ways of placing and manipulating paint on the surface. Directing Pigment shifts the emphasis from the application of paint to the controlled movement of pigment itself.</div>
</div></div><div data-element-id="elm_xKK7MB3bX_QzCWZXt92K2Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>That shift opens another field of possibilities for oil painting</span><br/></h2></div>
<div data-element-id="elm_D_DYtIXQFqoMbYxihpCYcw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_D_DYtIXQFqoMbYxihpCYcw"] .zpimage-container figure img { width: 500px ; height: 666.67px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Blogis/Margus%20Veisveer%20-%20Originator%20of%20Directing%20Pigment.jpg" size="medium" alt="Margus Veisveer"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">&quot;That shift opens another field of possibilities for oil painting.&quot;</span></figcaption></figure></div>
</div><div data-element-id="elm_0-cYTeDmQrBq2FCQt9xaVg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div style="text-align:left;"><strong>It allows the medium to be investigated not only as something that carries color, but as a physical material whose movement, distribution and structure can be deliberately shaped.</strong> The resulting optical effects can move beyond what conventional application-based oil painting normally produces, creating new relationships between transparency, density, diffusion, surface and light.</div><div></div><p style="text-align:left;"><br/></p><div style="text-align:left;">In this sense, Directing Pigment is not proposed as another individual technique within the existing vocabulary of painting. It is proposed as an open method: a principle that other artists could interpret through their own tools, movements and intentions.</div><div></div><p style="text-align:left;"></p><div><br/></div><div style="text-align:left;">The tool does not define the method. The artist's relationship with the movement of pigment does.</div><p></p></div>
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